Video right now makes up for 70% of global internet traffic. In 2020, that statistic is predicted to rise and even continue to grow past that. This really is the era of video.
It's no secret that video marketing has proven itself to be one of the most popular mediums of content for businesses and consumers alike, it has been showing consistent growth year on year and it is not projected to be slowing down anytime soon. To put this into numbers, video is set to reach an overwhelming 80% of global internet traffic by 2020.
The proliferation of video should come as no real surprise. There is a growing audience for on-demand video (internet video over tradition broadcast television) and a popularised base for social media videos. We're not just talking about YouTube here either, Facebook's emphasis on live video as well as uploaded video and Snapchat/Instagram's popularity have all made video content one of the most anticipated and successful mediums.
In the new year, both marketers and consumers can expect to see even more video content. In particular, we should expect more live streamed video content across our social media feeds, especially on Facebook. Facebook's algorithm strongly supports live video at the moment, with Mark Zuckerberg himself stating “people interact way more around live videos than regular ones".
So whether you're a business owner, a marketing executive or just a consumer of content, 2020 is yet again set to be another year of video content.
Sample Size: 4.1 billion internet users