As we enter the early stages of 2019, we are left with a few questions.
How will the U.K. fair amidst all the complications surrounding Brexit?
How many more privacy scandals will Facebook find themselves in?
How the hell did Tyson Fury get up from that 12th round knockdown?
Arguably the biggest question to come from 2018 though, is just how effective one of the fastest growing digital marketing methods will be in 2019. Obviously, we're talking about video marketing!
Video grew massively in 2018 and is still showing no signs of slowing down in 2019, with numerous marketing professionals and influencers predicting yet more growth. So without further ado, here are 5 video marketing trends you should know for 2019:
Live video makes another appearance on this list after a strong (and predicted) year in 2018. According to a Facebook report, the daily watch time for Facebook Live broadcasts grew four times over throughout the course of the year. With the likes of Facebook Live, Instagram Live, YouTube live streaming and a number of other live streaming platforms, 2019 looks like another massive year for live video.
Live video can be used for a number of purposes and is ideal for companies who are looking to grow their online presence. Using live videos in your marketing strategy will add a sense of personality that simply isn't possible with other methods, so it's definitely worth considering when you sit down to plan out your 2019 strategy.
Along with live videos, 360 video looks set for further growth in 2019. 360 has proven itself to be a truly unique and interactive experience, allowing users to immerse themselves completely in a surrounding of your choice. These type of videos are often ignored when it comes to implementing video marketing, but it's safe to say their pros heavily outweigh their cons. Understandably, a lot of people worry about the cost of a 360 video but with the increased accessibility to the type of equipment that can produce 360, it really isn't as expensive as it once was.
360 videos can be the perfect choice for many companies who are looking to add something different and unique to their marketing strategies. Using 360 video immerses your audience like no other and can really help evoke an emotion from the user. It goes without saying that this style works perfectly for companies who are involved in travel or events, but this can also work in your more niche industries, it just requires a little more creativity. Everybody loves something new so the possibilities surrounding 360 video truly are endless.
Vlogging has already shown itself to be a successful method of marketing, with many people finding fame and success (and riches) on YouTube by simply filming their daily life and "antics". Well, the good news is that vlogging will veer its head into the business world in 2019, which depending on how confident you are will either sound amazing or terrifying. Vlogging started to pick up more traction throughout 2018 via platforms like LinkedIn, where many people had turned to videos to boost engagements and interest in their companies and/or products.
There is a good reason for this, vlogging is a great way to show your audience the real you, away from the business. Sure, you may be trying to sell something or market your business, but vlogging gives viewers a peek into your world even for a few minutes which makes you all the more relatable. It goes without saying that a vlog is a very good way to build a strong connection without having to actually know the person who's watching.
YouTube Ads Over Television Ads
Television used to be the king of advertising. If you got your advert played on television, it was a sure fire way to increase sales and make you look like a marketing genius. Unfortunately, that all changed some time ago. Don't get me wrong television adverts are still a good way of marketing, it's just not quite the behemoth it once was and going into 2019, businesses are going to start turning to YouTube ads to sell their products/services.
The statistics surrounding YouTube speak for themselves; 6 out of 10 people prefer online video platforms to TV, in an average month 8 out of 10 18-49 year olds watch YouTube, YouTube is the world's second largest search engine and we watch over 1 billion hours of YouTube videos everyday. Not only are the statistics in YouTube's favour but Google has recently introduced a way for advertisers to target people who are watching YouTube on connected televisions, which will make it even more appealing for budding business owners. The take away for your business here is that YouTube is already a giant and it's growing at an unorthodox rate, not only is it much cheaper to advertise on YouTube, the potential return on your investment seems heavily in YouTube's favour.
Six Second Video Ads
Speaking of YouTube becoming the advertisers godsend that it is, it'd be silly not to give mention to the very adverts that are adorned all over YouTube. The beloved, six second ad. Love them or hate them, six second adverts are set to become quite popular in 2019, with many companies looking to ditch the traditional marketing methods for a very short and snappy ad. Studies have suggested that 9 out of 10 six second ads drive ad recall and increase brand awareness by up to 61%. This shouldn't come as too much of a surprise though, as competition for consumer attention is on the increase.
Even though it sounds quite simplistic, there is a lot of scope to produce a good and affective advert in just six seconds. These adverts can be excellent for building brand identity and if they are done right, they can really stand out from marketing methods. Once they are implemented in the right places (e.g. YouTube, Facebook), the possibilities with these videos are as big as your imagination. The obvious issue with this method is that it presents challenges in terms of both storytelling and editing because it's such a short space of time. However, with the right help there's no reason your business shouldn't consider a six second video in your 2019 marketing campaign.
There you have it, 5 video marketing trends you should know for 2019. Some may sound appealing to you, some may not, but either way you now know what to expect from the world of video marketing in 2019.