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10 More Video Marketing Statistics Your Business Should Know For 2018

September 10, 2018

 

As we now find ourselves looking at the latter stages of 2018, what better time could there be to look at what this year has held for video marketers around the globe.

 

The surge in video marketing is still showing no signs of slowing down and is still the go to for executives and marketers alike. Video has proven it's worth this year and the statistics are still only getting better and better.

 

As I so eloquently put it in the first article - with a video at the heart of your marketing strategy, the sky really is the limit. 

 

So without further ado, here are 10 more video marketing statistics your business should know for 2018.

 

  1. Cisco has projected that more than 80% of all internet traffic will be video by 2021 (Source: Cisco)
     
  2. 78% of people watch online videos every week and 55% view online videos every day (Source: HubSpot)
     
  3. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Source: Wirebuzz)
     
  4. 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy (Source: Forbes)
     
  5. The number of businesses using video on landing pages jumped from 49% last year to 60% this year (Source: Impact)
     
  6. 45% of people watch more than an hour of Facebook or YouTube videos a week (Source: HubSpot)
     
  7. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats (Source: Business Insider)
     
  8. On average, people spend 2.6x more time on pages with video than without (Source: Insivia)
     
  9. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don't (Source: Wirebuzz)
     
  10. Using the word "video" in an email subject line was found to increase open rates by 19% and clickthrough rates by 65% (Source: HubSpot)
 
There you have it, 10 more video marketing statistics your business should know for 2018! 
 
The question still remains, are you utilising video marketing yet?
 
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