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10 Video Marketing Statistics Your Business Should Know For 2018

February 12, 2018

As we find ourselves in the early stages of 2018, what better time could there be to look at what this year holds for video marketers around the globe.


The surge in video marketing is showing no signs of slowing down and is becoming the go to for executives and marketers alike. Video has proven it’s worth for a few years now and the statistics are only getting better and better. With a video at the heart of your marketing strategy, the sky really is the limit.


So without further ado, here are 10 video marketing statistics your business should know for 2018.

  1. Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

  2. Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

  3. Views of sponsored video content jumped 256% since 2016 (Source: Tubular Insights)

  4. Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)

  5. A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)

  6. Facebook generates 8 billion video views on average everyday (Source: Social Media Today)

  7. 92% of mobile video consumers share videos with others (Source: RendrFx)

  8. Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)

  9. 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)

  10. By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic (Source: SmallBizTrends)


There you have it, 10 video marketing statistics that your business should know for 2018!


The question now is, are you currently utilising video marketing?


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We're a digital marketing agency that specialises in video production across the globe. We're currently based in Stoke-on-Trent and Manchester.