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Explainer Videos Explained! 5 Reasons Your Business Should Be Using An Explainer Video

February 20, 2017



Explainer videos.

I just wanted to write it that one more time.


Recently at Capture It Media, we have noticed a trend. LOTS of businesses are wanting explainer videos. Whether it be automotive or accounting, explainer videos always seem to be the popular choice.


It’s understandable, explainer videos can beautifully tell the world about your business in a matter of minutes. Not to mention that they are relatively cheap to make and have a proven track record of success in growing businesses.

So here we look at 5 reasons why YOUR business should be using explainer videos!


1. Increase Conversion Rates

Did you know that 85% of people are more likely to buy a product once they see an accompanying explainer video? Did you know that when polled, 90% of shoppers said that they found explainer videos helpful in the decision making process? Did you know that explainer videos have been proven to increase conversions by up to 20%?


That was the case with Rypple (now work.com), who saw a 20% increase in their sales once they deployed an explainer video on their landing page. Dropbox are another company who employed explainer videos onto their homepage and saw a 10% increase in conversions and thousands of extra sign ups per day.


2. Boost SEO and Google Rank

Videos are the way of the future and that is no different when it comes to your businesses SEO and Google Rank. Did you know that you are 53 times more likely to rank on the first page of Google if your landing page uses video?

The presence of a video itself affects the most important SEO ranking factor, content. When search engines crawl your site they index videos as rich media because it shows that your website has quality content on it that is relevant to search requests. It is predicted that search engines will only continue to increase the ranking factor of videos as consumers are beginning to demand video in search results.



3. Grab and Keep Your Audience’s Attention


Did you know that the average person retains only 10% of what they hear, but 50% of what they see? Did you also know that statistically you only have around 8 seconds to capture the attention of a user before they click off your website? Well video is again here to save the day.


1/3 of all online activity is spent watching video, in fact 81% of consumers watch videos longer than 10 minutes on their connected TVs and 65% watched videos longer than 30 minutes. 75% of executives watch work related videos at least once a week and a further 39% will call a vendor after viewing a video. Although the last two paragraphs may just appear like statistical waffle, it just proves that an effective video really can help to grow your business.



4. Very Shareable


When it comes to social media, images and videos dominate. Did you know that when you use video on socials, your audience is 10 times more likely to engage with it? Did you know that 92% of mobile consumers share videos with others? All very good news for your business!


Just by using the word “video” in the subject line of an email you can boost open rates by 19% and clickthrough rates by 65%. Tweets that include images receive 150% more retweets than tweets without images and Facebook posts with images see 2.3 times more engagement than those without. These are stats to seriously bear in mind considering that Facebook users watch 8 billion videos per day.



5. Showcase Your Personality


This article has been packed out with statistics about how video can help your business and I feel it is only necessary to provide you with one more. Did you know that video can showcase 100% of your businesses personality? That is arguably the most important part.


The one thing that’s going to make customers want to come back to you is your personality. If they have a good experience with you, they will recommend you to others and use you again themselves. Instilling a good impression upon a viewer will also instill a trust in you and what you do, viewers will make a connection with you on a personal level which is undeniably the key to growing your business. You have to understand your customers.


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We're a digital marketing agency that specialises in video production across the globe. We're currently based in Stoke-on-Trent and Manchester.