I remember the days when I would come home to see a stack of brochures fluttered along the coffee table whilst my parents rummage through them trying to decide what's affordable, what's appealing, what's the ideal destination. But as I've grown older, alongside the proliferation of the digital age, I began to notice a change of pattern in my own personal holiday browsing habits. Video. In fact seeing videos of North African beaches in 2014 was the reason I ended up in my overdraft in 2015 but that's another story.
Video marketing is the new must for any company, any industry, any sector. The travel industry is one of those. It's nice to see the high-budget marketing campaigns flooding our television screens in January from the holiday giants, there's no greater experience of sitting in your living room after a dreadful commute home from work in the winter rain and seeing a bunch of actors soaking up the sun courtesy of a new tv advert from Thomas Cook.
These adverts look so expensive to make right? As the managing director of a travel agents, you're supposed to sit back and watch them reap the custom right? Not anymore. Video production is becoming more and more accessible to businesses globally with the convergence of new technologies and the Internet! In fact, videos can be tailored to your own budget and be just as effective as the ones we see staring us in the face during the Corrie break.
A great video will allow for your customers to experience your holiday packages from the comfort of their own living room on the many devices made accessible to consumers now whether that be their phone, tablet or computer. 90% of users say that videos are helpful in the decision process and 92% of mobile video consumers share videos with other users. If these stats aren't enough to put it into perspective then take a look at an Infographic stating the 37 Must Know Facts About Video Marketing.