Why Is Video Production So Effective? Breaking Down Video Production For Businesses

Josh Lomax
April 14, 2022

Why Is Video Production So Effective? Breaking Down Video Production For Businesses

We said back in March that video production remains as effective as ever. Well, it still is, if not even more so than before. Video production is becoming a necessity for any business and it's with that thought in mind that we're going to breakdown just why video production is so effective for businesses.

In March of this year, we covered 6 reasons why video production is so important for your business and it’s content is still just as relevant today.

If you read that article, you’ll understand why video production is so important and what benefits it brings to your business. If you haven’t read it yet, now’s the time!

In this article however, we intend to look at why it’s so effective. Why is video so good for business and what makes it one of the best methods of marketing your services or product?

Let’s find out!

It’s creative!

First things first, video production can get incredibly creative. It’s almost impossible to best as a creative form of marketing. Sure, you can write creatively and produce creative images but they still struggle to compare to an actual creative motion picture.

Video production allows you to get as wild as you can imagine, and trust us people do. All you have to do is Google creative adverts and you’ll be inundated with unique content that has gone way beyond what most businesses would consider just “effective”.

Creativity is one of the many reasons why video production is so effective for businesses. Remember that creativity has no price tag, you could produce the most creative video the world has ever seen in the confines of your own house using a basic smartphone. You’ve just got to get creative!

Tells a story like no other

There’s no question with this one. Video tells a story like no other format out there.

It goes without saying that you have much more scope to tell a story through a one minute video than you do through an image or a physical piece of content.

The ability to tell a story gives a marketer an endless spectrum of content to play with. A creative storytelling video is the crème de la crème of video production. You’d be surprised just how effective these videos can be for brands and businesses. 

The reason storytelling videos are so good is because they involve human emotion. Emotions lead to impulses and oftentimes, impulses lead to actions which in the case of marketing, means sales. Granted, it isn’t nearly this black and white in reality but it still works a charm for marketers today. 

It’s personal

You can get very personal with video content.

There are plenty of ways to achieve this, you can create behind the scenes videos or outtake videos. You could do interview videos or Q&A sessions answering your viewers queries. You can even go live and show your consumer what your day to day activities entail.

Not only is this a good method for your audience but it’s also a really good look for your business because it shows the human side to your operation. No matter whether you’re a body shop or a cosmetic surgery, consumers like to know that you have a personality and aren’t some corporate machine that’s solely interested in the size of their wallet.

Don’t get me wrong, other forms of marketing can of course be personal to a consumer. We aren’t disputing that. It’s just that video allows you to take that relationship and go ten times deeper with it which can only bring good things for your business.

Much more shareable

We did speak about this within our other article so we’ll keep it short and sweet here.

Video content is extremely shareable and the statistics across the many social platforms back this up.

Video posts on Facebook get at least 59% more engagement than other post types, outperforming images by 73%. Instagram videos receive 21.2% more engagements than photo posts and Tweets that contain video content receive 89% more likes and 150% more retweets than those without video.

What does this mean for your business? That you are much more likely to make an impact online if you’re using video content.

If you would like to read more about the shareability of video, we once again refer you to our previous article about the importance of video for businesses.

Builds trust

Another point that we kind of touched upon before but is nevertheless still as relevant today - video production builds trust with consumers.

We said previously that the ‘foundation of sales is trust’ and this still reigns true. You wouldn’t ever buy from somebody or someplace that you didn’t completely trust, not unless you enjoy a challenge and writing online reviews.

Well thankfully, video production is a perfect trust builder. 

We mentioned a few examples earlier but there are plenty of video styles that can help you build trust with your audience. Interviews, behind the scenes, live videos - these are all great ways to connect with your audience. 

Don’t worry too much about budget here either, posting user-generated content can be just as good as posting professional content when it comes to building trust.

Be relatable, be friendly and be transparent. You can’t go wrong!

It’s easy to consume!

Videos are ridiculously easy to consume and everyday millions of hours of content are consumed by people around the globe.

Think about it, how many times have you loaded up Facebook, Instagram or any other video related platform and found yourself watching a random video? You may not be able to explain how or why you got to that video, but you did. As a side note, YouTube’s recommended video section is probably the kingpin of this - always be careful of going down the rabbit hole, you’ll blink and it’ll be tomorrow.

Video consumption rates are soaring and so it only makes sense that businesses want to get their piece of the pie. When we said in the introduction that video is becoming a necessity, we weren’t just saying that to flog a video to you, we said it because it’s actually true. If you want any chance of dominating the social space, you can’t afford to neglect video content.

Final Thoughts

In this article, we’ve covered why video production is so effective for businesses. It may sound self-explanatory because of the world we live in but video production really is the king of content at the moment and it isn’t showing signs of going anywhere anytime soon. 

As has become the theme of this article, we’ll draw upon something we said in our March version on why video production is so important to businesses - it’s not the size of your wallet that counts, it’s the level of creativity. Being creative will always reign victorious.