Corporate video remains one of the most popular forms of video on the internet today. While the concept itself might not exactly be groundbreaking, there are still plenty of reasons to invest in corporate video.
We wrote an article back in May this year that looked at whether corporate videos are still effective in 2021.
We’d definitely recommend that you read that article beforehand but if you want a short summary, the answer is yes. Corporate videos are still as effective as they’ve ever been.
Despite what you might believe, a corporate video isn’t just for the blue-chip corporations either.
Companies of all shapes and sizes can use corporate video to their advantage.
It’s not so much about the corporation as it is about the creativity.
So, when should you invest in corporate video?
The best answer is anytime.
If you’re genuinely interested in a corporate video project, you don’t need us to tell you to go for it. The sooner you get started the better.
However, there are times where you may need to consider investing in video even if it hasn't crossed your mind yet.
One of the biggest signs that you may need to think about producing a corporate video is that you have a low conversion rate.
If you find your conversation rate is dipping or that it’s just low in general, there aren’t many better ways to boost it than with video.
Including a video on your landing page alone can boost conversions by up to 86%. Not to mention that 84% of marketers say that video has helped them generate leads and a further 78% stated that video has directly helped to increase sales.
Audiences are flocking to video as well, with a whopping 96% saying that they have watched an explainer video to understand a company's service/product better. When asked how they prefer to learn about products/services, 69% of consumers chose video. This directly correlates to purchasing decisions with 84% of consumers claiming they’ve purchased a product or service after watching a brand's video.
We could go on but you get the idea.
Statistics, stories, case studies - they all back-up the effectiveness of video marketing.
It’s worth mentioning however, that as good as video production is, it’s by no means a get out of jail free card. If you don’t implement video properly into your marketing strategy and just create one in hopes that it’s going to solve all of your problems, you’re going to be disappointed.
Video is an amazing tool but it has to be implemented in the correct way.
Let’s say you’ve got a product or offer a service and it requires a lot of consumer trust.
Maybe you charge premium prices, maybe you require very personal information - whatever it is, you need to be trusted.
Well, trust is hard to build. Especially within a business.
So what do you do?
This is where video can be extremely helpful.
Video is not only really engaging but it’s also very personal.
Whenever you release a video as a brand, you’re communicating something with your consumer.
This is where you can really take advantage of video and usually do so without spending much at all.
Vlogs, behind the scenes, interviews, outtakes - these are all gold standard content for building trust with your audience and they cost next to nothing to produce.
You simply press record on your phone and go from there!
No business wants a low Google rank.
That’s why there’s so many spam emails with subject lines “GET FIRST PLACE ON GOOGLE”.
They are rarely legitimate and should be avoided at all costs.
One thing that will indefinitely help your Google ranking however, is video content.
As it turns out, Google loves video content and you might actually be damaging your chances of a high rank by not using it.
According to a Martech.zone, you are 53 times more likely to appear on the front page of Google if you include a well optimised video on your website.
Video has been estimated by Brightcove to give a 157% organic traffic increase from search results pages. When compared to plain text, video is 50x more likely to get an organic ranking.
What does all this waffle mean?
Google loves video and we need to embrace that.
Video isn’t just about the customer-facing, external gains.
When used within corporations, it’s just as important internally.
If you find your onboarding to be a challenge then a corporate video might be worth considering.
Onboarding can be difficult at any company. Even if the job itself is really exciting and engaging, you will still face the same guidelines as other companies when it comes to safety procedures and training. Unfortunately, these processes can be very dull for employers and employees alike.
This is where video can really help. A good video can transform your new starters' first day from dull and tiring to exciting and inspiring.
There’s plenty of ways you can utilise video within your onboarding process as well. You could produce case study videos of your current employees giving their feedback on how they’ve found their time at your company. You could create engaging training videos to motivate and inspire your employees to follow your procedures. You could even produce a video of yourself telling the story of how the company started to show authenticity.
This is how you build ‘company culture’ and if done right, it can become a staple of employment within your organisation.
This is one of the most underrated advantages of using a corporate video.
If you find that your product or service always needs a bit of explaining then there’s no better way to do that than with video.
Think back to the statistics that we spoke about earlier. According to Wyzowl, 95% of marketers say that video has helped consumers understand their product or service.
So when is your product or service in need of an explanation?
If you think about a software company for example, it can often be really difficult to understand exactly what the software does without hearing an explanation about its features and benefits.
Now, will every confused consumer schedule a call to hear an explanation? We’re going to go with no, that’s way too committal right off the bat. So what’s the solution?
Well, not only is video an engaging medium, it requires no effort on the consumer's part. It’s the perfect solution.
Again, there are many ways you can approach this. You could record yourself talking directly to the camera explaining your product/service, you could produce a testimonial video of your customers discussing the benefits of your product or you could even show a simple screen record to show how it all works.
The video will vary depending upon what your product or service is but nevertheless, it will be a lot more engaging!
There are many signs that your business may need video but these are certainly five of the most important ones.
When used effectively, corporate video can be a game changer for your business both internally and externally. It can improve relationships with customers, inspire your workforce and build your brand reputation.
Even though these signs are prominent reasons to consider video, you don’t need to encounter any of these problems to get started on your video journey. The best time to start is now so if you’re interested in corporate video, what are you waiting for?