Hollywood in your pocket. That’s the slogan Apple is running with for their new line of devices, the iPhone 13 Pro. Apple has put a massive emphasis on the camera capabilities of the 13 and with good reason. The camera is both amazing and groundbreaking for a smartphone device. This begs the question then, is the iPhone 13 the future of filmmaking as we know it?
The new iPhone 13 range is monstrous for its creative capabilities.
Whether you’re an Apple groupie or not, there’s no denying that.
The camera is just exceptional.
The iPhone 13 Pro boasts a 12MP camera system - Telephoto (f/2.8), Wide (f/1.5) and Ultra Wide (f/1.8). It records 4K video at 24 fps, 25 fps, 30 fps and 60fps. It has Dual optical image stabilisation for video and shoots ProRes video recording up to 4K at 30 fps.
Not to mention their Cinematic Mode, which allows users to achieve a shallow depth of field effortlessly. The device's ability to rack focus and shift from one subject to another seamlessly is really a flagship feature that has caught the attention of filmmakers and content creators across the globe.
Apple provide a full spec breakdown should you be interested.
So what does all this really mean then?
Is the new iPhone the future of filmmaking?
Should we stop buying all these professional cameras and just run out with a smartphone?
As good as the new iPhone is, it is not the future of filmmaking.
The best way to judge the iPhone 13 Pro is through the scope of a smartphone and not get carried away comparing it to the high end cameras of the filmmaking industry.
Does it compare to some DLSRs and film cameras? Probably.
Are the 13’s camera capabilities better than most other phones on the market? Almost definitely.
Is it better than a professional industry standard camera? Absolutely not.
There are plenty of reasons for this but all in all, the iPhone 13 Pro can not compare to a professional camera.
This is to take nothing away from the device itself. It’s a staple for smartphones going forward and it’s undoubtedly a great device but it’s just a step too far at the moment to begin comparing it to top end mirrorless cameras and DLSRs.
A good YouTube video to watch on this comes from Jesse Driftwood. He also asked whether the iPhone 13 Pro was the future of filmmaking and came to his own, albeit similar, conclusion. His take was that the iPhone 13 Pro is the future of content creation, but not the future of filmmaking, and we’d have to agree.
Who knows, maybe in the future we’ll be writing an article about how the new iPhone has taken over the filmmaking industry.
As of right now though, that is not the case.
There are plenty of positives here.
The iPhone 13 Pro might not be a mirrorless camera, but it’s arguably the next best thing.
If you’re a business owner, the iPhone 13 Pro should be extremely welcoming news.
The level of quality you’ll be carrying around in your pocket is staggering. At the touch of a button, you’ll have access to a number of shooting styles in 4K with cinematic features that we could have only dreamed about years ago.
There is literally no excuse to not shoot your own content with an iPhone 13 Pro.
In fact, you’d actually be doing the phone an injustice by not using it to create content. It’d be like having Gordon Ramsey at your house and asking him to lay out the cutlery.
Whether you’re comfortable on camera or not, we’d urge you to get out and shoot some content with your device. Even if it’s just for fun and not for business use. Get out and see what you can do!
The new iPhone 13 Pro is seriously good for a smartphone.
Whilst it might not be the future of filmmaking, it is certainly a staple of the future in content creation.
It has opened up a whole spectrum of content creation capabilities for the standard user. We said it earlier but we’ll say it again - there is literally no excuse for not creating content with the iPhone 13 Pro.
Hollywood in your pocket might be a bit of a stretch right now, but it’s certainly not far off!
Now get out and get shooting!