No matter what you want to do today, it almost seems as if there’s an app for that!
Even when it comes to basic marketing, there are many ways that you can automate and streamline your strategies, leaving computer applications to the most of the hard work.
At the same time, you get to focus on what matters most for your business.
In the following article, we’re looking at marketing automation and how you can use it to revolutionize your business efficiency.
In simple terms, marketing automation is any software application or technologies used explicitly to aid with marketing and to promote a business across multiple online channels.
These applications are often designed to automate menial, repetitive tasks, such as sending out welcome emails or responding and thanking your customers for their orders.
There are many software applications and platforms out there that can help with automating your marketing efforts. Below, we’ve listed a few of the most popular tools you can use:
Now, let’s review some of the benefits of using automated marketing software to help illustrate how you can revolutionize your business efficiency.
Collecting Better Data
When you use automated online tools and marketing platforms, you’ll most likely be able to collect and gather a range of information from both your current and prospective customers.
For instance, if you’re using an automated tool like MailChimp to send out welcome emails to your subscribers, you’ll have access to information, such as how many recipients open your emails, how often people click through to your website, or even how often users unsubscribe from your list.
By using automated tools to collect this information and data, you’ll be able to make better marketing and branding decisions in the future.
Generating Better Leads
By using the information obtained from your automated marketing tools, you’ll be able to make better decisions, which should, in theory, make it easier to generate better, more qualified leads for your business.
For instance, if we use the same example as above, you may find out that a high percentage of your email recipients unsubscribe after receiving your first email. If so, you may need to change your welcome email or delivery sequence to entice contacts to stay on your mailing list.
Alternatively, you can use this simple process to generate only leads that are “qualified.”
A qualified lead is a person or individual who is likely to become a paying customer based on information or criteria they have freely provided.
So, for instance, you could use your initial welcome email as a qualifier by adding an automated form to it. Then, anybody who freely fills out the form might become a qualified lead that you can contact about your products or services in the future.
Better Customer Service
Often, it can be too time-consuming or costly for smaller businesses to offer continuous customer service or support.
However, thanks to automated response tools and chatbots, brands and business owners can now provide their customers with access to support 24/7, even when they’re not in the office.
Even if your automated responses aren’t meant to completely solve your customer complaints or problems, it still gives them a way to contact you and voice their concerns outside of regular working hours.
Marketing Automation And Business Efficiency
In the end, the most crucial benefit that comes with marketing automation is that you’ll no longer need to perform menial or repetitive marketing tasks, like sending out personalized emails each time you get a new customer.
Using marketing automation, you’ll have less work to do to market your business and more time to oversee the things that matter most!
Written by Nelson Simmons.
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