Five Video Content Ideas You Should Try Today!

Shaun Boden
June 17, 2022

Five Video Content Ideas You Should Try Today!

Video content is all the rage right now and for good reason. You only have to load up one of your social media apps and you’ll no doubt be inundated with precious, unwatched video content. This is obviously great news for businesses who are looking to grow their online presence! Unless of course, you are struggling with ideas for your own content…

Video content is amazing!

We’ve been one of its biggest preachers for a good few years now!

There are so many benefits to video content that it would actually be difficult to pick out just one or two of the best points. 

So you can breathe a sigh of relief - we’ll save that for another article. Or you could read one of the many that we’ve written already.

What we’re talking about here is ideas!

Video is all well and good but if you have no ideas, it can become a bit of a thorn in your side.

Shooting video content is only half of the battle, the other is coming up with creative and engaging ideas.

This can be a struggle even for the most creative of us, so it never hurts to seek a bit of inspiration.

That’s why we’re going to give you five video content ideas that you should try today!

#1 Create a behind the scenes video

This one sounds obvious but it’s often overlooked.

Not only is this easily accessible, it’s also really easy to produce.

With it being a behind the scenes video, nobody is expecting really polished content. You can literally pull out your camera and film.

Obviously try to make it somewhat fun or engaging, otherwise it’s just going to drown in social feeds. 

There are plenty of creative ways you can tackle this, no matter how you and your team work.

Don’t think that you need to have some big premises or a large team to do this either. If you’re a one man band who works from coffee shops, there’s a story there. 

When there’s a story, there’s always a video concept!

#2 Create a meet the team video

This is almost a direct carry on from our last point.

Meet the team videos can be amazing when they’re done well. 

We would argue that these videos tend to have an expectation of being more polished than say a behind the scenes video, but you shouldn’t let that put you off.

Meet the team videos are still very accessible for you. 

They’re personal, they’re insightful and when they’re done creatively, they’re very engaging.

Again, don’t feel restricted here if you haven’t got a large team. 

To use the same example as before, there are plenty of ways a one man band business could produce a creative meet the team video. 

For instance, you could use humour to play on the fact there’s just one of you or you could even turn it into a motivational video in the sense that you run all sides of the business on your own.

It’s really up to you.

You’re certainly not limited on options!

#3 Share some wisdom or create a tutorial

We’re going to go out on a whim here and say that anybody who has ever been on a social media platform has at some point seen a tutorial in one form or another.

Wisdom sharing and tutorial videos were, and are, extremely popular.

These videos are very accessible and don’t have to be a polished product. A lot of people on TikTok are posting tutorials using very basic filming techniques/equipment.

At this point you might be thinking that you have no wisdom to share or that you can’t think of any tutorial ideas.

Well, we’re again going to go out on a whim and say that you have.

What’s important here is your audience.

If you’re a business owner - you can give business tips and advice aimed at startups.

If you’re a shop owner - you could give consumer advice on finding the most nutritious lowest price items. 

If you’re a videographer - you could give tips on video content ideas that people can try.

You don’t need to be the best at something to share your wisdom. 

As long as you don’t go overboard and portray yourself as the number one genius on the topic (unless it’s true), you’ll be fine.

#4 Jump on a trending topic

This one might seem quite obvious but nevertheless remains relevant.

Find a trending topic - put your spin on it - post it.

This can be a great choice when you feel like you’ve exhausted most of your ideas, as trends change like the wind on social media.

This is probably more relevant for platforms like TikTok where content moves very quickly but it can still apply to your other big platforms.

Again, this is very accessible.

In most cases, the quicker you can react to trends the better the results. 

Don’t be scared to try new things and venture into uncharted territory here, it might just be the push that you need!

#5 Start a weekly, monthly or yearly series

You’ll no doubt have seen these before as well.

Any video that ends with pt.1 or has multiple entries is what we’re talking about here.

There’s no better time to start a series than right now. 

The kind of series you start is completely up to you. 

You could start a vlog series, a review series, a quick tips series - honestly, it really is up to you.

No matter what you choose though, make sure that you keep the quality and value the same throughout otherwise your audience will simply stop watching.

You always have to give your viewer a reason to go and watch the next video in the series. Cliff-hangers are quite good to use here, just don’t go overboard with them or make them clickbait, otherwise they’ll lose their appeal.

Again, these are very accessible to you and remain popular across pretty much all of the larger social media platforms.

There are no limits here. You can get as creative and in depth as you want!

Key takeaways

So, there you have five video content ideas that you should try today.

Although we’ve only covered them briefly, there is plenty that you can do with each entry on this list. 

You are only bound by your own imagination so the more creative you get here, the better. 

More so, one of the best benefits to these ideas is that they will likely lead to other video concepts. 

For example, you might start creating a meet the team video but then decide that you’d prefer to break that down into five short TikTok videos for each individual member as opposed to one long video.

The possibilities here are endless and the more creative you can get, the better!