5 TikTok Trends You’ll Want To Know For 2022

Shaun Boden
April 14, 2022

5 TikTok Trends You’ll Want To Know For 2022

TikTok was one of, if not the, fastest growing social media platform in 2021. Whether you like it or not, that growth isn’t slowing down and TikTok is here to stay. So, just how do you capitalise on that growth in 2022?

Writing this article was a fun one. 

Going back after every paragraph to make sure the platform hadn’t completely changed and another trend had taken over from what I’ve just spoken about.

Bundles of fun.

The point?

Content on TikTok moves fast.

What’s trending one day is completely irrelevant the next. 

It’s one of the most unique things about TikTok. Fast and binge-worthy content.

Change is constant and you can never afford to rest on your laurels.

Now, if you’re a business or brand owner this presents both a difficult challenge and an exciting prospect.

A challenge in the sense that you need to stay up to date with the platform, release consistent content and be creative in your approach.

An exciting prospect because, if we haven’t already said it enough, TikTok is growing at an alarmingly fast rate. 

Well, fortunately enough we’re here to dampen some of the challenging embers.

Here are 5 TikTok trends you’ll want to know for 2022!

1. More influencers and brands will use TikTok for marketing

More influencers and businesses are going to be using TikTik for marketing in 2022.

Why is this important?

Well, it’s not just a sign of how popular the platform is, it shows you what you’re going up against.

We can expect to see a whole host of different businesses and brands fighting for Generation-Z and Millennial attention. 

The number of influencers on TikTok has also risen as the platform has grown. Over 35% of influencers have stated that they have used TikTok more frequently over the past year. 

It goes without saying that these two increases will coincide with each other quite nicely. We’ll see plenty of brands teaming up with influencers in 2022.

2. More episodic content from creators and brands

TikTok is known for its short-form content.

The platform has a 60 second limit but the most common length of video is 15 seconds long.

So how exactly can you post longer-form videos without losing audience retention?

Episodic content. 

You’ll no doubt have seen these during your adventures on TikTok at some point. 

“[Insert tending video title] pt.1”

Essentially, these are a series of videos that follow each other in a sequence. It’s basically breaking up your content into extremely bitesize chunks.

The best part about episodic content is that if you hook your viewer with your first video, they’re likely to watch the rest of your series or at the very least the next video in your sequence. 

Just a word of caution here - you can’t just simply break up a longer video and hope it will perform. Each bitesize video needs to be treated individually with some kind of call to action/cliffhanger as to why the viewer should continue watching your series.

3. More celebrities will come to the platform

We’ve already started to see this over the past year.

According to Cosmopolitan, there are currently 132 celebrities who have active TikTok accounts and despite what you might think, they are not all Generation-Z stars.

Arnold Schwarzenegger, Coldplay, Elton John - all of whom have target audiences 30+ enjoy healthy followings (1m+) on the platform.

Again, this just shows how big TikTok is becoming.

More celebrities will come to the platform in an attempt to reach younger audiences and establish new fan bases.

This will only work in tandem with more businesses and brands also coming onto TikTok, we’re likely to see more partnerships, advertisements and celebrity endorsements.

4. User-generated content (UGC) will become more important

We’ve spoken about this countless times before.

User-generated content (UGC).

UGC is set to be big across video marketing as a whole. 

For TikTok in particular, UGC is going to be a godsend for businesses and brands.

Consistently creating fresh and trendy content is difficult for anybody. What starts out as a few fun videos can quickly become a large task that takes up chunks of time. 

This isn’t good for people who have businesses to run and brands to look after.

So if business and brand owners can benefit from content made by their consumers, it can save them a world of time and make their posting schedules easier.

That’s one of the main benefits behind using user-generated content.

That and authenticity. 

Consumers trust UGC much more than they do traditional branded content. There are plenty of reasons for this but we’d argue the main one is that it’s hard to get more authentic than an “ordinary” person talking highly of a brand completely off their own back (not paid). 

In fact, according to Marketing Insider Group, 85% of consumers say that user-generated content is more trustworthy than branded content.

A word of caution here - because of its proliferation, some brands attempt to mimic UGC without it actually being UGC so be careful who you trust. You can usually spot this a mile off but there are some good imitations out there.

5. Social commerce will grow on TikTok

Just like TikTok, social commerce is set to grow

Back in 2020, TikTok partnered up with Shopify, signifying a major step in the platform's venture into the world of e-commerce.

Well, if we haven’t already said it enough, TikTok has grown a little since then.

TikTok has a loyal Generation-Z and Millennial audience. It also has over 1 billion monthly active users at the time of writing.

This makes it somewhat of a goldmine for social commerce.

For instance, TikTok’s Hashtag Challenge Plus allows brands to start a sponsored challenge. TikTok users will then create videos of themselves either using a brand's product or doing something related to a marketing campaign and then post it using the sponsored hashtag. 

The difference between a plain old hashtag and a hashtag Challenge Plus is that the latter adds a shoppable component to the hashtag. The app includes a tab where the sponsored products can then be purchased from - all within TikTok. 

In addition, Shopify brands can create, optimise and run their own TikTok marketing campaigns from their Shopify dashboard after installing the new TikTok channel app. Merchants can then create native, shareable content that turns their products into in-feed video adverts.

Final Thoughts

TikTok is growing, as has been the theme of this article.

The platform is evolving from the viral dancing app it once was.

It is quickly becoming a place for users of different ages and backgrounds to share and consume short-form content about their various interests.

The same goes for brands and businesses.

TikTok is becoming a much more attractive place to market your products/services. It’s growth matched with its current user base is making it hard for marketers to ignore.

Whilst TikTok still may not be the best choice for everyone, there’s no denying that it’s cementing its place as a social behemoth.

2022 is set to be an interesting year!