5 Reasons Why Your Brand Should Invest In Video Production!

Shaun Boden
April 14, 2022

5 Reasons Why Your Brand Should Invest In Video Production! 

Investing in video production has become somewhat an essential for businesses looking to grow and build a brand online. Video has taken over the online space and is predicted to make up 82% of all online consumer traffic in 2022. For some added context, this is 15 times higher than it was in 2017!

Video has been growing year on year without any fallbacks.

This has only really been boosted by the Coronavirus pandemic as companies and consumers alike look to online as an alternative for their usual daily tasks. 

This begs the question then, should you and your company or brand invest in video production?

This may sound biased coming from a video production company but yes, yes you should. 

There are literally hundreds of reasons you should give video production a go, even if you opt to do it yourself. 

We’ve whittled our list down to 5, so without further ado, let’s look at why your brand should invest in video production!

Increase sales and conversions

Here’s the one you probably care most about.

Video production is proven to increase conversions and boost sales. It demonstrates an excellent return on investment (ROI).

One statistic we keep coming back to, mainly because it’s so good, is that just by putting a video on your landing page you can increase conversions by 80%. The potential there is unimaginable!

Video has worked for companies across all industries and is becoming the go to for a lot more. Did you know that over 85% of businesses are now using video in their marketing strategies?

So if you fancy boosting your sales and increasing your conversions, consider investing in video production!

Increases traffic

Along with boosting your conversions, video also greatly increases traffic.

As we said at the beginning of the article, by 2022, video is predicted to make up 82% of all internet consumer traffic. That is a huge market to miss out on if you choose to not implement video marketing within your strategy.

To give you a bit of a tongue twister, 56 exabytes (1 billion gigabytes) of internet video was consumed in 2017. This figure is expected to more than quadruple to 240 exabytes per month by 2022.

This isn’t just applicable for uploaded videos, live video will account for 17% of internet video traffic by 2022. Definitely something to consider going forward on your social media platforms!

Boosts SEO

Did you know that just by adding a video to your website it becomes 53 times more likely to be ranked on the first page of Google?

Also, utilising videos increases dwell time, reduces bounce rate and builds trust with the consumer. These are all things that Google ranks highly, so the better your results, the higher up the pecking order you go.

It’s not quite as straightforward as that but you get the gist. 

You’ll have surely noticed that when you search for a term in Google, one of the first results you’ll get is a selection of videos on that exact topic. This isn’t a coincidence, Google ranks good quality video content highly within its algorithm.

If you’re craving a higher Google ranking or just want to improve your SEO, it may be time to look at video production.

Increases Shareability

Video is a social medium, that much is obvious.

Millions of hours of video content are consumed every day. Over 500 hours of content are consumed on YouTube alone every single day.

As you can imagine, this very much correlates to the shareability of video content. Videos posted on Facebook receive 59% more engagement than other post types. Videos on Instagram achieve 21.2% higher interactions than that of image posts and video tweets get 18% more click-throughs and 150% more retweets.

The increase in shareability can only mean positive things for businesses and as has been the theme of this post, video is still continuing it’s upward trend.

Builds brand loyalty

There’s no question that video content helps to promote brand loyalty which, in this day and age, is essential.

Brands have become a dime a dozen and consumers are arguably more fickle than ever.

Creating a trusted brand is the only way to break the mould and get recurring custom.

Now, there are plenty of ways to build trust with your customers and video is certainly one of them. Why? Because consumers love video!

With video you have so much opportunity - you can show the behind the scenes of your business, start a live stream, engage in social media trends, publish outtakes - the possibilities are endless. All of these kinds of videos will build brand trust because you’re putting a face to the brand and showing your personality.

The one rule when trying to build brand trust using videos is don’t use any sales talk. Don’t try to sell when you’re doing this, that won’t build any trust. It will just look like you’re only after their money which is never a trusted quality.

Key Takeaways

The growth of video isn’t going to stop anytime soon and there’s no better time for you to start than right now. Even if you create the videos yourself, getting started and familiar with creating content is a massive step in the right direction. What are you waiting for?

As we said at the very beginning of this post, there are hundreds of reasons to invest in video. These are just 5 of them, all as important as each other in the success and growth of your business or brand.