As good as video production is for companies and brands alike, it is one of those things that often raises more questions than answers in the initial stages.
How much will it cost? How long will it take? What can I expect to get from using video?
These are all very common questions when business owners first consider video marketing and rightfully so.
Video production can be a daunting task for many, especially when you have no experience in the area and aren’t sure where to begin.
It’s understandable, there are many variables to video that leave even some of the more seasoned business owners stumped. Not to fear though, we’ve compiled answers to 14 of the most common questions about video production!
This is always one of the most asked questions about video production. How much is it going to cost you?
Unfortunately, there is no set answer here. Every project has different requirements and every company will price it up differently depending upon their own interpretations.
If we were pushed, here’s one price guide we found to be pretty accurate:
Don’t let these prices put you off. This is really just a general guide and those with smaller budgets will still be able to find top videographers, it’s just going to require a bit of research first.
We’ve written a whole article dedicated to video production pricing should you wish to read more about it.
Again, this very much depends upon the video project itself. Typically though, social media and promotional video content can usually be turned around within 1-2 weeks.
Longer form content will undoubtedly take longer to complete. The time frame for videos of that caliber will vary completely depending upon the scope of the project.
A standard filming day is 10 hours long. This can vary widely though depending on the project requirements.
Filming times will be discussed and agreed upon in the initial stages with any reputable production company or freelancer.
The process of producing video content will vary from project to project. That being said, the underlying process will always remain the same.
All video projects, no matter the length or complexity, follow 3 stages of production. That is pre-production, production and post-production.
Pre-production is essentially the planning stage where initial ideas are discussed and developed. At this stage of the process, you’ll be asked a few questions to define exactly what you want to achieve from your video project.
Production is exactly what it sounds like. This is where all the ideas from the previous stage come to fruition. All the plans are in place and you’re now ready to film!
Post-production is where the company or freelancer you’ve commissioned will work their magic and create your masterpiece. They will edit together your project in the style that you’ve agreed to when you were planning your project. You will have a chance to make changes here and tweak your video to your liking.
If this still sounds a bit confusing, please don’t worry. We’ve written a simple guide to the video production process that will help!
Typically, we offer two sets of revisions once we send off a completed project. That’s two opportunities to make notes on everything you want changing so you are happy with the final product.
Now, we can’t speak for every company or freelancer but you can usually expect around 1-3 revisions per project. There are obvious exceptions to this rule but it gives you a general idea to the number of changes you’ll be able to make.
This should all be agreed at the very beginning of the project.
Choosing the best agency for your project can be difficult but all it really takes is a bit of time and research. The key to finding a good agency is to look directly at their portfolio as it is the only real way of seeing what they are capable of.
First, define what kind of video you want. Is it a promotional video? An explainer? A corporate video?
Then, search for companies who specialise in such videos. They won’t be difficult to find and you can shortlist and approach a few companies of your choice. Most reputable companies will offer a free consultation meeting so be sure to take advantage, it will quickly give you a good tell of how capable they are.
Depending upon the project size, the number of crew members will vary vastly.
Small promotional projects can be shot with 1-2 crew members. Large scale projects often have a crew of 20+.
The only way to get a true answer to this question is to ask the production house directly.
Short answer - no.
There should be no “hidden costs” that arise throughout your project that you are unaware of. There may be occasions where charges can be added for extra features or changes to your project but they would have to be agreed with yourself first. For instance, if you no longer like the music on the video and you want it changing, you may incur a charge because the videographer then has to find more licensed music but this would be a conversation rather than an obligation.
Under no circumstances should your final invoice be higher than what you agreed to in the initial stages of the project without any warning.
There’s no correct answer here. In nearly all cases, you can have as much or as little involvement as you desire.
If you want to be hands on at every step, you’ll be able to. If you want to just pay someone and leave them to it, that’s fine too!
Most video production companies will offer scripts in their package should you require them. You can write your own should you wish to but this would need going through with the production house anyway to make sure it syncs up with what they have in mind visually.
Not at all! You’re free to be as involved as you like. No company or freelancer will force you in front of the camera if you’re not comfortable doing it.
We hear this question a lot - can you make me a viral video?
Nobody, and we mean nobody, can guarantee the creation of a viral video and you should run in the opposite direction of anybody who claims they can.
Think about some viral videos right now. It’s hard to explain how any of them went viral in the first place and it’d be even harder to create one yourself. Social media is bursting with people attempting to create viral videos and often failing miserably, which funnily enough can make good viewing in itself.
Obviously this all depends on what your definition of viral is but if it’s anything like what we’re thinking, going viral is impossible to predict.
No matter where you are in the world, video production companies and freelancers will travel to you. Now, if it’s excessive travel you may be charged for mileage but it’s usually not that expensive so I wouldn’t worry too much about it.
When it comes to payment, most production companies will ask for a refundable deposit at the beginning of the project and the remainder of the amount when the project is complete.
In terms of actual payment, all the major payment methods are usually universally accepted. PayPal, cheque, wire transfer and all major credit cards are more often than not the go to’s when paying for a video project.
So, there we have answers to the 14 most common questions about video production. Commissioning a video project is a really unique and rewarding process but it can be quite daunting when you don’t know what to expect from it. Our advice would be to just enjoy the process, it can be very fulfilling to see your idea go through the process from words on paper to an actual video.
Want us to give you a call back? No problem!