Our Blog

Here you'll find the latest news, tips and industry insights.

Going Live In 3, 2, 1: How Live Video Is Taking Over!

We’ve said it many times already - live video is on the up. This may come as a surprise to some but live video has seen a rise in consumption, especially since the coronavirus pandemic swept the world off its feet.

Josh Lomax

March 29, 2022

The Rise Of Influencer Marketing: Is It Time To Find Your Influencer?

Influencer marketing has been growing at an unprecedented rate these past few years. In fact, it is predicted that the influencer marketing industry will hit $16.4 billion this year alone. There are plenty of explanations for why influencer marketing is so successful, what with the proliferation of platforms like TikTok and YouTube, but it nevertheless raises the question, is it time you found your influencer?

Josh Lomax

April 29, 2022

3 YouTube Trends You’ll Want To Know For 2022

YouTube is the top dog for video content. That much is obvious. As we're now well into 2022, it’s time to look to the future of the platform and embrace some change.

Josh Lomax

November 4, 2021

What Is A Marketing Retainer and Do You Need One?

Marketing retainers have been around for a while now and remain a popular choice among many businesses and brands. What exactly is a marketing retainer I hear you ask? Don’t worry, we’ve got you covered!

Shaun Boden

March 11, 2022

Quick and Easy Ideas For Your TikTok, Instagram Reels and YouTube Shorts

Creating content is fun. It doesn’t matter which one of the above platforms you prefer, creating and uploading your own content is always a fulfilling feeling. What can become a struggle however, is consistently coming up with new ideas of what to post.

Shaun Boden

February 14, 2022

5 TikTok Trends You’ll Want To Know For 2022

TikTok was one of, if not the, fastest growing social media platform in 2021. Whether you like it or not, that growth isn’t slowing down and TikTok is here to stay. So, just how do you capitalise on that growth in 2022?

Shaun Boden

January 13, 2022

Video In 2022: Where You Should Be Focusing Your Efforts

2022 is here! Last year was an interesting one, to say the least, but now it’s time to look forward. As a marketer or business owner, this is always an interesting time. What’s the plan for the new year? How will this year differ from last year? Where are you going to be focusing your efforts going forward?

Josh Lomax

December 17, 2021

4 Video Marketing Trends For 2022

If there’s one thing that’s a safe bet after an extremely topsy turvy year, it’s that video has firmly placed itself at the forefront of online content. It can’t even be debated anymore, video marketing has dominated 2021. This does make you wonder though, just how will video production change in 2022?

Shaun Boden

December 10, 2021

Six Tips For Creating Festive Content For Your Social Media

‘Tis almost the season to be jolly and there is no better time to prepare your festive marketing than right now. Love it or hate it, the festive season is looming upon us and as our present to you, we’re giving away a few quick tips on how you can get the most out of your video content.

Josh Lomax

December 3, 2021

Why People Don’t Use Video Production (And Why You Shouldn’t Listen)

We spend a lot of time talking about how good video production is. If we didn’t, we probably wouldn’t have a job for very long. Yet, despite the many positive case studies and statistics, some people still aren’t convinced of its capabilities and opt for other marketing methods.

Shaun Boden

October 12, 2021

Is The iPhone 13 Pro The Future Of Filmmaking?

Hollywood in your pocket. That’s the slogan Apple is running with for their new line of devices, the iPhone 13 Pro. Apple has put a massive emphasis on the camera capabilities of the 13 and with good reason. The camera is both amazing and groundbreaking for a smartphone device. This begs the question then, is the iPhone 13 the future of filmmaking as we know it?

Shaun Boden

October 12, 2021

Does Video Marketing Actually Work?

You can see all of the statistics and hear all of the success stories but try it yourself and come up short. Not only is this extremely frustrating, it also begs the question - does video marketing actually work?

Josh Lomax

September 21, 2021

How Much Should You Be Spending On Video Production? Our Go To Guide For Understanding Video Pricing!

Video production is one of those services that can be hard to pin down to a specific price. It varies across the board, all depending on your particular project. Some projects will be in the hundreds and others will be in the thousands, if not millions. So, how much should you be spending on video production?

Shaun Boden

September 15, 2021

Should You Invest In Corporate Video? Five Undeniable Signs That It’s Time To Get The Cameras Out

Corporate video remains one of the most popular forms of video on the internet today. While the concept itself might not exactly be groundbreaking, there are still plenty of reasons to invest in corporate video.

Shaun Boden

August 19, 2021

The Do’s and Don’ts of Brand Activism: Where Is The Line?

Brand activism is one of those topics that you either willingly embrace and encourage or you vehemently oppose and want nothing to do with. Neither of these approaches are right and neither are wrong. This begs the question then, where is the line with brand activism?

Josh Lomax

August 11, 2021

How Marketing Automation Can Revolutionize Your Business Efficiency - Guest Blog

No matter what you want to do today, it almost seems as if there’s an app for that! ‍Even when it comes to basic marketing, there are many ways that you can automate and streamline your strategies, leaving computer applications to the most of the hard work. ‍At the same time, you get to focus on what matters most for your business. ‍In the following article, we’re looking at marketing automation and how you can use it to revolutionize your business efficiency.

Nelson Simmons

August 9, 2021

What Are The 3 Stages Of Video Production?

If you’ve visited our FAQ page, and we’ll assume that you have, you’d have no doubt seen that we spoke about the process of video production in three stages.

Josh Lomax

July 8, 2021

No Budget For Video? Here Are 5 Tips For Creating Your Own Video Content In The Meantime

We’ve said it in the past and we’ll say it again, investing in video can be expensive. Now, do the benefits outweigh the costs? We’d have to say yes but obviously we’d be biased. Still, it begs the question, what should you do when you genuinely have no budget for commissioning videos?

Josh Lomax

July 5, 2021

How You Can Create Product And Demo Videos: Your Go-To Guide

Product and demo videos remain as popular as ever and one of the most common questions we get is - ‘How can we create our own product/demo videos?’

Josh Lomax

June 11, 2021

10 Common Myths About Video Production: Your Go To Navigation Guide

Myths exist in all walks of life. Bigfoot lurking around the woods, goldfish having a 3 second memory span, any other form of content marketing performing better than video. It’s rife with them. Video production is unfortunately no different.

Shaun Boden

June 4, 2021

Video Production: Expectation Vs Reality

Video production is forever changing. Long gone are the days where you’d need a fleet of vans and trailers full of equipment just to shoot a 30 second commercial. Nowadays, you can often achieve a similar level of quality with just one camera and a few accessories. 

Shaun Boden

May 19, 2021

3 Common Reasons Why Your Marketing Video Isn’t Working (And How To Fix It)

So you’ve just spent a fair penny on a professional video and it’s not doing as well as you thought it would. What now? Before you swear off video marketing for life, we ask you to consider listening to just 3 reasons why your video marketing isn’t working and the steps you can take to fix it.

Josh Lomax

May 13, 2021

Why Is Video Production So Effective? Breaking Down Video Production For Businesses

We said back in March that video production remains as effective as ever. Well, it still is, if not even more so than before. Video production is becoming a necessity for any business and it's with that thought in mind that we're going to breakdown just why video production is so effective for businesses.

Josh Lomax

April 15, 2021

What Is The Best Way To Create A Product Video? Our Guide To Creating Effective Product Videos

We’ve lost count of the amount of times we’ve spoken about video dominance in the digital space, but it’s worth mentioning once more. Video is arguably the king of content and there’s not many styles of video more popular than product videos. It’s only understandable then that many business owners and professionals ask the question - what is the best way we can create a product video? 

Shaun Boden

April 8, 2021

The 14 Most Common Questions About Video Production Answered!

As good as video production is for companies and brands alike, it is one of those things that often raises more questions than answers in the initial stages.

Josh Lomax

March 15, 2021

5 Simple Ways You Can Make Better Video Content!

Video production is constantly evolving and new trends are popping up all the time. It can be hard, and undoubtedly time consuming, to try and keep up with what’s new when you have your own business to run. Not to worry though! We’ve compiled a simple list of ways you can make better video content in 2021!

Shaun Boden

March 1, 2021

What Are The Different Types Of Video Production? Our Very Simple Breakdown

Video production is an extremely broad industry. There are plenty of different types of video production and it can be really easy to get lost in all the waffle and jargon.

Shaun Boden

February 4, 2021

What Is An Explainer Video? Here’s Everything You Need To Know!

This might sound like a rather obvious question because an explainer video is exactly what it says it is. It is a video that companies or brands use to explain their product or service. These videos are incredibly popular and you’ve probably seen more of them in the last year than you can count on both hands.

Josh Lomax

February 3, 2021

5 Reasons Why Your Brand Should Invest In Video Production!

Investing in video production has become somewhat an essential for businesses looking to grow and build a brand online. Video has taken over the online space and is predicted to make up 82% of all online consumer traffic in 2022. For some added context, this is 15 times higher than it was in 2017!

Shaun Boden

January 12, 2021

5 Things To Look For When Choosing A Video Production Company

Video production has become an essential for any company who hopes to have any kind of online presence. The facts and figures all point to video production being the future of content marketing so it begs the question, what should you look for when choosing a video production company?

Josh Lomax

January 5, 2021

How Much Does Video Production Cost? Everything You Need To Know About Video Production Pricing

It’s the one question everybody is drawn to when they think about getting a video produced. How much is it going to cost? Well, let’s break down video production cost and talk about how to get your money’s worth!

Shaun Boden

December 8, 2020

Do Corporate Videos Still Work? Here’s Everything You Need To Know About Corporate Video Production

Corporate video has been around for some time now and while they can still be very effective videos, the margin for error has become drastically thin.

Shaun Boden

December 8, 2020

Can You Help To Prevent Climate Change? Here’s Our Pledge!

Time is running out. Our planet is in a state of crisis. Help is urgently needed to combat climate change and put our environment back on the path towards prosperity. This affects all of us - there is no silver lining here.

Josh Lomax

November 17, 2020

6 Reasons Why Video Production Is So Important For Your Business

Video production remains as effective as ever. Even more so since the coronavirus pandemic kicked off in March. There’s too many reasons as to why video production is important for your business but we’ve picked out six of our top picks that’ll have you brushing off your best outfit and getting out the teeth whitening formula.

Josh Lomax

November 16, 2020

What Is The Video Production Process? A Simple Breakdown

Don't let the process of video confuse you, understanding the following stages of the process will help you understand the general process that all videos go through - from initial concept all the way through to completion! There are three main stages to the video production process - pre-production, production and post-production.

Shaun Boden

November 13, 2020

How Has COVID-19 Impacted Video Content? The Simple Guide For Video Marketing in 2021

Since the coronavirus outbreak digital consumption has soared in popularity. It’s no wonder why after we underwent a nationwide lockdown and have been implementing social distancing measures ever since. Digital channels have become the only place where we can connect with other people as we did pre-pandemic.

Josh Lomax

October 26, 2020

How Long Should My Video Be? The Definitive Guide To Understanding Video Length

When it comes to the majority of cases, the general rule that most marketers tend to follow is a two minute maximum length for any given video.

Josh Lomax

October 26, 2020

Five Digital Marketing Trends To Look Out For In 2021

With 2020 drawing to a close it’s time we looked toward the future. Digital marketing trends are constantly changing and it’s important to stay up to date with what’s working and what’s not.

Shaun Boden

October 26, 2020

Featured
The Rise Of Influencer Marketing: Is It Time To Find Your Influencer?
Going Live In 3, 2, 1: How Live Video Is Taking Over!
What Is A Marketing Retainer and Do You Need One?
Quick and Easy Ideas For Your TikTok, Instagram Reels and YouTube Shorts
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